Comparing Aisensy, Wati, and TechOne CRM for WhatsApp Business API in India? All three handle shared inbox and broadcasts, but pricing models, pipeline depth, and support quality diverge sharply. Here's the honest comparison for Indian SMBs choosing a WhatsApp CRM in 2026.
Pricing: Per-seat vs per-conversation vs flat plan
Wati pricing
Per-seat model: ₹2,000–₹5,000/user/month depending on plan (Growth, Pro, Enterprise). Add 5 sales agents and your bill multiplies. WhatsApp conversation packs billed separately at varying rates.
Watch out for: Hidden Enterprise gates—API access, webhooks, advanced automation require custom quotes. Total monthly cost unclear until you hit limits.
Aisensy pricing
Per-conversation model: Pay per 24-hour customer conversation window. Plans start ₹1,999/month but scale with volume. Template broadcast caps and automation limits apply at lower tiers.
Watch out for: Upgrade pressure as conversation volume grows. Pricing page doesn't clearly forecast cost for 5,000 or 10,000 monthly conversations.
TechOne CRM pricing
Flat monthly plan + prepaid WhatsApp balance. Starter ₹699/month, Growth ₹1,299/month, Pro ₹1,999/month + prepaid WhatsApp balance. No per-seat multiplier on standard plans. WhatsApp balance topped up separately at transparent Meta-based rates.
Advantage: Pricing page shows exact plan costs, feature matrix, and WhatsApp rate calculator. Finance teams can forecast monthly spend before signup.
Features: CRM pipeline & automation depth
Wati features
- Shared inbox with basic assignment rules
- Preset pipeline stages (limited customization—can't add complex custom fields or conditional automation)
- Broadcast campaigns (contact limits per plan)
- Chatbot builder on Pro/Enterprise
- Integrations (Zapier, webhooks) locked at higher tiers
Aisensy features
- Shared team inbox with tagging and notes
- Basic lead tracking (not full CRM pipeline—lacks stage automation and custom field depth)
- Template broadcast tools with send-time optimization
- Flow automation for FAQ responses
- Shopify, WooCommerce integrations
TechOne CRM features
- Shared WhatsApp inbox with smart assignment (by location, product interest, agent load)
- Fully customizable pipelines: Build unlimited stages, custom fields (text, number, date, dropdown), conditional automation triggers
- Follow-up sequences: Stage-based drip campaigns (Day 1: welcome, Day 3: offer, Day 7: reminder)
- Broadcast campaigns with segmentation (by stage, tag, custom field, location)
- Zapier, webhook integrations, API access—no Enterprise gate
Winner: TechOne CRM—only platform offering deep pipeline customization that matches complex B2B, travel, real estate, or EdTech sales funnels.
Support quality: Ticket vs human
Wati support
Email and ticket portal. Response times 24–48 hours typical. Phone support on Enterprise plans only. Indian businesses report delays when Meta API errors or template rejections need urgent fixes.
Aisensy support
Email, WhatsApp, and ticket system. Faster response than Wati (12–24 hours common), but still ticket-dependent. Human onboarding limited to mid/high-tier plans.
TechOne CRM support
Human onboarding included on all paid plans. Reach support via WhatsApp or call for urgent issues (Meta template rejections, API failures, migration help). Priority support on Growth and Pro plans with sub-6-hour response guarantee.
Winner: TechOne CRM—only provider offering human onboarding and WhatsApp/call support without forcing Enterprise upgrades.
Free trial & migration ease
Wati trial
7 days, full features, requires Meta Business verification upfront. Migration support not included—DIY export/import process.
Aisensy trial
7–14 days depending on plan. Easier signup but feature limits apply (e.g., broadcast caps). No structured migration support.
TechOne CRM trial
14 days, full feature access, no credit card required. Migration support included: export contacts from old platform, map stages to TechOne CRM pipeline, parallel trial period, WhatsApp number transfer guidance.
Winner: TechOne CRM—longest trial + structured migration support reduces cutover risk.
Where Aisensy & Wati fall short
Opaque upgrade paths
Both platforms show "contact sales" for Enterprise features. You can't self-serve upgrade or see next-tier costs without a sales call—friction that slows scaling decisions.
Weak pipeline tools for complex funnels
Preset stages work for simple product sales (enquiry → paid → delivered) but break for:
- Travel bookings: Enquiry → itinerary sent → advance paid → final payment → trip feedback
- Real estate: Site visit → proposal → negotiation → booking → registration → possession
- EdTech nurture: Free trial → demo → objection handling → enrollment → onboarding
Neither Aisensy nor Wati lets you build these custom stages with conditional automation.
Support delays kill deals
When WhatsApp API fails or Meta rejects a critical template mid-campaign, ticket systems waste 24–48 hours. For sales teams, that delay = lost deals or customer churn.
Side-by-side comparison table
| Factor | Aisensy | Wati | TechOne CRM |
|---|---|---|---|
| Pricing Model | Per-conversation | Per-seat | Flat plan + balance |
| Transparent Pricing | Partial | No | Yes (on website) |
| CRM Pipeline | Basic tracking | Preset stages | Fully customizable |
| Custom Fields | Limited | Limited | Unlimited |
| Follow-up Automation | Basic flows | Pro/Enterprise | Stage-based sequences |
| Broadcast Segmentation | Tags only | Basic lists | By stage, tag, custom field |
| API/Webhook Access | Mid-tier up | Enterprise only | All paid plans |
| Human Support | Email + WhatsApp | Ticket + email | Onboarding + priority |
| Free Trial | 7–14 days | 7 days | 14 days, full access |
| Migration Support | None | DIY | Included |
When to choose each platform
Choose Aisensy if:
- You run high-volume transactional messaging (OTPs, order updates, support queries)
- You prefer per-conversation billing over per-seat
- You need simple flows, not deep CRM pipelines
Choose Wati if:
- You're already locked into an annual contract and waiting for renewal to switch
- Your team is tiny (1–2 users) and preset stages fit your simple funnel
- You don't need API, webhooks, or advanced automation
Choose TechOne CRM if:
- You need transparent pricing so finance can approve budgets without "contact sales" friction
- Your funnel is complex (travel, real estate, EdTech, B2B services) and needs custom stages + automation
- You're scaling 5–50 agents and per-seat fees would explode your monthly cost
- You want human support when Meta templates fail or API breaks—not 48-hour ticket queues
Real Indian business scenarios
Scenario 1: Travel agency in Kerala (15 sales agents)
Wati cost: 15 users × ₹3,500 = ₹52,500/month + WhatsApp usage. Limited pipeline customization for complex booking stages.
TechOne CRM cost: Growth plan ₹1,299/month (includes up to 20 users) + WhatsApp balance. Saves ₹42,000/month while gaining custom itinerary stages and follow-up automation.
Scenario 2: Real estate builder in Bangalore (8 sales agents)
Aisensy cost: ~5,000 conversations/month = ₹8,000–₹12,000/month. But limited pipeline—can't track site visit → proposal → booking stages with custom fields (plot number, payment plan).
TechOne CRM cost: Starter plan ₹699/month + WhatsApp balance. Full pipeline customization, automated payment reminders, registration deadline alerts.
Scenario 3: EdTech startup scaling from 5 to 25 counselors
Wati cost: Starts ₹15,000/month (5 seats), explodes to ₹75,000/month (25 seats). Forced into Enterprise plan for API integrations with LMS.
TechOne CRM cost: Starter → Growth → Pro plans (₹699 → ₹1,299 → ₹1,999/month). API access included. Predictable scale path without seat trap anxiety.
Next step: Run parallel trials
If you're comparing Aisensy, Wati, and TechOne CRM, run 14-day trials simultaneously. Import the same 100-lead list into each, assign to your team, test reply speed, pipeline fit, automation accuracy, and broadcast delivery. Compare total monthly cost including WhatsApp usage before you commit.
TechOne CRM trial includes migration support: we'll export your data from current platform, map stages, and run parallel for 7–14 days before final cutover.
